Who are we?
Konscious House of Brands is a rapidly growing powerhouse in the health and wellness industry, boasting a portfolio of leading DTC online brands including Konscious Keto, Emma Relief, Keto Activate, Simple Keto System, Helix Bootcamp, and so much more!
We proudly rank #759 on the 2024 Inc. 5000 List of Fastest Growing Companies in America and an impressive 10th in the health sector. We've also been spotlighted in top publications like Forbes, Vogue, Elle, Business Insider, Eat Well.
Who are we looking for?
We are seeking a seasoned In-House Media Buyer with expertise in Meta (Facebook/Instagram) and Google Ads to drive high-performing digital advertising campaigns. Your mission is to strategically position our brands and products on the most effective channels to maximize reach, engagement, and conversions.
What will you do?
Develop and execute paid media strategies across Meta (Facebook/Instagram) and Google Ads , including Search, Shopping, Display, and YouTube.
Continuously optimize campaigns through A/B testing, bid strategies, and audience segmentation to maximize performance.
Analyze market trends and competitor strategies to identify new opportunities for campaign growth.
Collaborate with cross-functional teams (creative, content, and product teams) to align ad creatives and messaging with brand goals.
Monitor and report on campaign performance using analytics tools, providing insights and recommendations to improve ROAS.
Identify emerging trends in digital advertising and implement innovative strategies to stay ahead of the competition.
Requirements:
Proven experience as a Media Buyer specializing in Meta and Google Ads (health & wellness e-commerce DTC experience preferred).
Strong analytical skills with a deep understanding of data-driven performance marketing and the ability to interpret key metrics.
Expertise in campaign budgeting, scaling, and optimization to drive profitable growth.
Proficiency in Shopify and a solid understanding of e-commerce conversion funnels.
Ability to thrive in a fast-paced, results-driven environment and work collaboratively with cross-functional teams.
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